(the term “porch pounder” refers to a light, refreshing wine that’s gluggable enough to crush on a patio from AM to PM. This, however, is MOSTLY just a marketing resource)
hello and happy TUES! excited to be back on our porch pounder shit.
jsyk, whenever there’s a break in the porch pounder rhythm (which I’m guessing you didn’t even notice — something I remind my clients ALL the time) it’s usually because I’m being conscious of my capacity and reallocating my marketing efforts elsewhere. for example, the life of the party launch. launches = more emails, and a girl only has so much email to give… so in case you needed the reminder that it’s so FINE to put down one of your regularly scheduled content pieces when the scheduled programming changes, there it is.
(and if you needed a reminder that you could join life of the party to create a content strategy that ebbs and flows with your energy WITHOUTTTT negatively impacting your biz, here that is too. hehehe.)
speaking of life of the party, all the examples you’ll see below today are things that were created from folks who took the most recent sesh! you hear me talk a lot about what happens in the program, but consider this an example of what’s possible after. 😉
001 / the video
I meannnnnnnn… this video is everything for so many reasons. simple filming setup. super powerful message. and an example that we can share something clearly, tangibly value-able without having to put on the “3 steps to” hat if you aren’t into it. I’m also asked often how to integrate science-backed evidence and specific research into your content, and I ADORE the way she’s done that here! (PS. you’ll be learning even more about tonya’s LOTP experience in the next party friends edition!)
002 / the graphic
ok obbbbbsessed with this anchor content concept from Ash, such a fucking FUN way to give her community a glimpse into her life AND ALSO does the one thing that all lifestyle content should do when you’re sharing from a business page: ties back to how you use your own tools to navigate your human experience. (see: slide 7!). this was her response when I commented on it 🥹 but this brilliant idea was ALLLLLL hers:
003 / THE photo(s)
sharing not just one but two stunning photo buffets coming from Heike, who used life of the party to support her in creating content for TWO separate businesses in two separate languages!!!. in the first, she uses images of her own journey as a vehicle to share about it in the caption (reminder that a photo itself can be a hook for a bigger conversation — no design necessary!). in the second, she uses a technique I ADORE, showing the step by step of her product coming to life, storytelling through images. STUNNING.
ICYMI / party friend profiles!
I’ve been doing on profiles on some of the most inspiring folks in my community right now, starting with the most recent LOTP grads! click on the name below to explore their profiles (and disregard the presale messaging –– the LOTP link is now LIIIIVE as can be right here!)
004 / the episode
speaking of party guests, I really didn’t plan this one but me and kaitlyn had the pleasure of sitting down with one of the 2025 LOTP guests, olivia, in our latest episode of wanting in public.
