the term “porch pounder” refers to a light, refreshing wine that’s gluggable enough to crush on a patio from AM to PM. This, however, is MOSTLY just a marketing resource.
001 / the video
obsessed with this series!!! she has shared several videos like this, and they’re all amazing, with this hella engaging show and tell style that I just LOOOOOOOVE with a talking-to-camera moment. the tactile nature of actually watching someone pick things up and show them to you just hits so different compared to all the overlays we’re always seeing. also, this is niche, but I love that she shows a loaf of bread that’s already been enjoyed a little. there’s something that just feels sooooo warm and fuzzy about that. ugh!
002 / the photo
HELLO, lifestyle x leadership in action!!!! this post is an example of how we can still share value through the lens of a traditionally “lifestyle-y” topic, giving us recommendations for what to watch in alignment with a specific mood. I recently shared this post re: the question “why does it matter now?” and speaking to a specific feeling is an amazing way to have that impact. I also adore how she used images of the movies actually being watched in her home, rather than just screenshots of the posters. it’s way more engaging and creates an extra layer of intimacy. LOVE!
003 / THE graphics 😉
for a linkedin girlie, nicole sure has been killing it on instagram lately!!! I am obsessed with this post, but honestly have been saving TONS of her stuff to share as examples. I love roundups like this one specifically because of how incredible they are for community building, celebrating folks in her world (leads to them engaging AND sharing the post with their community, which ultimately supports visibility for nicole as well). at the same time, she’s showing her expertise — it’s not just a curation but a commentary, offering tons of value to those reading it even beyond the original recco.
I’ve actually got a bonus example that falls into this same category from Kira, which is just SOOOO clever, showing her walking the walk of doing what she helps others do but also learning and reflecting along the way. love to fucking see it!!!
005 / the episodes
had sooooOOoo much fun recording last week’s wanting in public episode!! we give updates on ALLL areas of our lives, from movement routines to potential relocations to upcoming trips to birthday plans, and then dig into some coaching conversations around time tracking, creative schedules, and building a business model you actually want to sustain, rather than hustling to build something that looks cool, but feels like sh*t. I HOPE YOU LOVE IT AS MUCH AS WE DOOOO.
frank has been out of the country for going on three weeks now due to some canadian-weather-related delays, so we’ll have to skip our pod drop tomorrow. in the meantime, you can catch up on our last episode which I must say, THE PEOPLE ARE LOVING:
