sure, “it’s not about the numbers,” but like… it is.
it’s not about the BIGGEST numbers.
it doesn’t have to be THOUSANDS.
but growth is always going to be a super f*cking important part of the online experience if you’re goal is to make a living through your platforms.
even if it’s just two or three new people coming your way every month, growth is how you know your content is WORKING.
so, step one: stop shaming yourself for wanting it.
step two: read on 🙂
the secret to growth is focus. every time you post, you decide: what do you want? is it saves? is it shares? is it comments? this allows you to create with just one reaction in mind.
focus 001 / saves
the approach: design your post to be a resource that you know your people will want to come back to over and over. it should be super obvious to you what part of the post would be revisited.
every post has a pivotal “oh my god, I need this” slide or second.
focus 002 / shares
the approach: take time to create “moments” throughout the post that are shareable. remember why your specific people share things, because it’s different for every audience.
for example: some people share things to inspire their communities whereas others share it to giggle with their friends.
focus 003 / comments
the approach: instead of relying on a “comment below!” CTA, actually consider what conversation are you opening? what could some potential responses be? how can the content itself spark that?
a super easy gut check is “what would I expect someone to say to this?”
Oh. And how come none of these reactions are “follow”? because without impacting them, you haven’t earned it.
sustainable growth isn’t about luck, virality, or manipulating the algo to get more eyes on you. it’s about ensuring that when someone lands on your content, they’re impacted enough to stay. and all the views in the world won’t guarantee you a follow. quality content will.
by focusing on ONE reaction, you’re able to approach the post with a clear intention, AND you can also start measuring the effectiveness of your efforts accurately — AKA you’ll learn what works for which metric for *your* audience, and can replicate it over and over.
the advice on this post is applicable to ANY medium on ANY platform in ANY season, so you can stop getting distracted by the latest *use this trick to reach 100K overnight* promise and trust that your content is calling in an invested community that will OUTLAST the algorithm, instead.
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